30 Black-Owned Beauty and Wellness Businesses to Support Right Now—And Always

Updated: Aug 5

Looking for more ways to support the Black community? Shopping from Black-owned businesses is a great way to show support!



Whether you are new to supporting Black-owned businesses or want to find new companies or ways to support the Black community, this list was designed to highlight Black-owned beauty and wellness products.


While this is not an exhaustive list, there are additional resources at the bottom of the article for you to check out.


I've highlighted the products and resources that I have personally tried and recommend.


Please comment with additional brands or to recommend one of the products on the list. Enjoy!


Skin Care



  1. Buttah: Dorion Renaud created Buttah after failing to find skincare that addressed his skin concerns. Dorion's mission is to enriching skincare for multicultural tones.

  2. eLo Lip Care: Artisanal Lip Balm created with a meticulous blend of essential oils, fresh fruits, and delicate florals. NO Wax | NO Fragrance | NO Dye

  3. Pure Shea: All products are made by hand in South Carolina and Maryland and are completely natural and created without animal testing, parabens, GMOs or other harmful ingredients.

  4. Sheawa: Based in New York, USA, Sheawa, is a natural and handcrafted skin care product line, created with the notions of rekindling the romance in bathing and nourishing your skin.

  5. Undefined Beauty: What’s Normal Anyway?Time has come to break the rules, change the narrative and democratize beauty- clean beauty without limits- just as it should be. Non-toxic, non-irritating and packed with powerful botanicals, we take skincare one step further by infusing social purpose into everything we do and all that we create- purposeful beauty unleashed.

Feminine Products



  1. Coddle: Postpartum Doula, Ruth Martin-Gordon, founded CODDLE, Plant-based and Organic products line, to empower moms-to-be and new moms.

  2. Ebi: Ebi - the Yoruba word for family - is an Organic Plant-based Postpartum care. Ebi is committed to creating the highest quality products using clean ingredients and employing ethical sourcing practices.

  3. Kushae: OB/GYN, Dr. Barb and ex-Pharmaceutical Sales Consultant turned naturalista, Kimba created Kushae an all-natural and pH-balanced solution, to break the cycle of the overuse of antibiotics and harmful chemicals that are harsh on women bodies.

  4. The Honey Pot:The first complete feminine care system that cleanses, protects, and balances your vagina.


Hair Care



  1. Camille Rose: A dedicated vegan and mompreneur, Camille Rose, created each handmade product under the mantra that whatever you put on your body should be good enough to put in your hair.

  2. EDEN Bodyworks: EDEN’s products run the gamut from wash day, to moisturizing, to styling products, all centered around developing healthy hair at the most affordable price.

  3. MoKnowsHair: Founded by, Monica Stevens, a natural hair influencer and licensed cosmetologist, MoKnowsHair products are non-toxic and free of parabens and sulfates, and propose restoration of scalp and curls after repeated use.

  4. TGIN: Thank God It’s Natural (tgin), is a manufacturer of natural products for the hair, body and home.

  5. Aunt Jackie's: Aunt Jackie's is dedicated to providing the best, high-quality hair care solutions for all hair types, with special emphasis on wavy, coiled, kinky, and mixed textures.

  6. Miss Jessie's: Miss Jessie's natural hair products consist of styling creams, moisturizers, and deep conditioning treatments for natural & naturally curly hair

  7. Mielle Organics: Started by Monique Rodriguez, Mielle Organics is a hair care and beauty brand that believes healthier ingredients encourage healthier hair and skin.

  8. Eden Bodyworks: Jasmine Lawrence launched EDEN BodyWorks in 2004 based on the old adage, “necessity is the mother of invention/when there’s a will there’s a way.”

  9. Pattern: A hair-care line by Traci Ellis Rose for people with curls ranging from3B to 4C textures. The proceeds help support organizations & programs that empower women & people of color.

  10. TPH: TPH, by Taraji P. Henson, was designed to deliver nourishment, protection, and deep cleansing solutions for every hair style, texture, and type.

  11. Belle Bar Organic: Guiding women of color through the natural hair journey, Belle Bar provides organic hair products, natural hair education, and even a porosity hair quiz.


Make-Up

  1. Black Opal: Launch in 1994, BLACK OPAL was created by passionate individuals who combined their talents and experiences to develop the first technologically advanced skincare and color cosmetics line for women of color. f

  2. Mented Cosmetics: Sparked by the difficulty to find a nude lipstick, Mented Cosmetics was created on the belief every woman should be able to find herself in the world of beauty, no matter her skin tone.

  3. Pat McGrath Labs: Pat McGrath -the most influential and sought-after makeup artist - make-up line.

  4. The Crayon Case: A cosmetic line dedicated to amateur makeup users.

  5. The Lip Bar: Lip Bar firm believers that without representation, you are left seeking validation. Their specialty is serving the underserved beauty community!

  6. Iman Cosmetics: IMAN was created to meet the skincare needs in African American and multi-cultural makeup that other companies were lacking.

  7. Uoma Beauty: Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all.

  8. Juvia's Place: Inspired by the vibrancy of Africa. Juvia's Place was created for the bold and the rebels, rulers and queens who express themselves through next-level beauty.

  9. Fenty Beauty - Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones.

  10. Danessa Myricks - Danessa Myricks beauty is an artisanal brand developed with the notion that makeup is art and that the world of beauty should be inclusive of every woman.


Additional Sources:

  1. The Buy From A Black Woman Directory

  2. The Black-Owned Market

  3. Etsy’s Black Owned Shops

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